A down to earth guide for women who want their power back! A book written by man about men. It's a look at traditional relationships through the lense of a marketing professional and entrepreneur. In this book we explain how the fundamental human behaviors, exploited by the marketing world for ages, can also be used by women to manage their relationships in a more healthy way. Also in this book, we explore the underlying science of relationships. Basically, what makes men and women different both physiologically and socially and how women can use this to their advantage in relationships.
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